Partners · Structure

Embedded,
not logo-placed.

A small number of selected partners whose products, services or expertise genuinely fit the work, not random logo placement. The aim is to bring the right brands into a real, measured performance setting. Because it's a case study, a partner gets to see (and show) how their product actually performs.

Become a partner

Multi-year cohort · selected fit · team@thegamesproject.net

The athlete mid-lift COHORT_2026
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[ 01 ] · Philosophy

A partnership should make sense inside the project.

The Games Project already has a base structure in place. We're not trying to collect as many sponsors as possible; we're looking for a few partners where the fit is genuine.

[ 02 ] · Scope

What partners can be part of.

Depending on the partner and category, a collaboration may include:

Partnerships are strongest when the product is not just shown, but actually used.

[ 03 ] · Categories

Relevant categories.

01Recovery
02Mobility
03Nutrition
04Wearables
05Testing Tech
06Performance Equipment
07Software & Analytics
08Health Tech
09Travel & Logistics
10Media / Production

[ 04 ] · Levels

Partnership levels.

Main · Lead

Main Partner

A leading partnership role with the strongest project visibility and broadest integration.

This may include:

  • major brand presence across project assets
  • broad content integration
  • project-level association
  • co-created campaign opportunities
  • strongest visibility in partner overviews and project communication
P&R · Category

Performance & Research Partner

A category-specific role for brands that fit directly into the performance side of things: training, recovery, nutrition, mobility, wearables, testing, health tracking and performance analysis.

This role may include:

  • integration into relevant testing or training blocks
  • visibility in relevant content
  • inclusion in public-safe summaries when the partner's product is genuinely used
  • practical insights from long-term use
  • credible brand association with a science-backed performance environment
Sup. · Light

Supporting Partner

A lighter partnership role for selected brands that support the journey through products, services, expertise, or partial funding.

This may include:

  • partner overview presence
  • selected content mentions
  • behind-the-scenes visibility
  • product or service integration where appropriate

[ 06 ] · Contact

A small cohort.
Real integration.

If the fit is real, get in touch. We read every message and reply to the ones that belong in the process.